SEO, or Search Engine Optimization, refers to the process of enhancing content and webpages to achieve a higher organic search engine ranking. Most search engines use an algorithm to decide which pages contain the most relevant results, and then place those pages at the top of the search results page. By employing search engine optimization strategies like keywords, meta descriptions, and inbound links, your material will stand out to search engine algorithms as valuable information and rise in the rankings. Having a better page rank increases exposure and credibility.

The investment in an SEO strategy will pay off in the long run. When competing against numerous other businesses, each of which may be better positioned or have been putting in SEO efforts for a longer period of time, it takes time to rise to the top of search engine results pages (SERPs). However, once your site's ranks begin to rise, it's like a domino effect. The more relevant material and information we add that links back to your website, the higher we can expect to see your traffic rank in search engines, and from there, things can only expand rapidly month over month.

SEO brings traffic to your site that you don't have to pay for. Pay-per-click, or PPC, brings paid traffic to your website. SEO is a long-term process that has lasting effects, while PPC is more like a quick traffic boost that doesn't have the same long-term effects.

It's hard to say, and we make NO promises. You can safely assume that anyone offering you promises is bluffing you. SEO requires persistence, hard work, and time.To begin with, we typically go after moderately competitive keywords with an average amount of traffic. We plan to gradually shift our focus from less-competitive keywords as we make progress on those. Improving search engine rankings might take anything from three months to a year.The great thing is that if you can keep your SEO rankings up, they will continue to bring in traffic and revenue for years to come. Choosing to do nothing at all is the only bad SEO decision.

Of course, we'll also get you set up on our cutting-edge reporting dashboard, where you can see a comprehensive overview of your complete web presence in one convenient location. Eye-catching dashboard that provides instantaneous insight into your company's web profile. The dashboard provides real-time, round-the-clock data tracking.

Local SEO involves enhancing your online presence to attract maximum visitors from a specific region. National SEO involves contacting clients on a national or international scale.

Both methods of SEO share the same concepts in order to rank better on Google and other search engines and receive the most traffic, but they differ in numerous ways. However, there are some methods applicable to both approaches, including link building and content marketing.

Some of the many components of an SEO strategy are as follows: on-page technical SEO configuration; content rewriting for SEO purposes; meta tag implementation; rich snippet implementation; blog writing; press release writing; informational content writing; guest blog writing; social media marketing; video marketing; and content distribution. All of these are handled by Upvantage’s team of expert copywriters!